Cross-cultural Management

The course is designed for those who are interested in cultural diversity and its implications for management. It introduces main cultural differences and knowledge of management concepts and techniques application in different cultural environments. Lectures are based on presentations as well as discussions in groups

Lectures:

1. Cultural differences and management (W1)

2. Verbal and non-verbal communication in cross-cultural environment (W1)

3. Attitude to time and space (W1)

4. Making business relationships (W1)

5. Business protocol and etiquette (W1)

6. Values in cross-cultural management (frameworks of G.Hofstede and F.Trompenaars’a) (W1)

7. Multicultural organizations (W1)

8. Global manager (W1)

9. Cross-cultural marketing (W1)

Exercises:

1. Verbal and non-verbal communication in cross-cultural environment (U1, K1))

3. Attitude to time and space (U1, K1))

4. Making business relationships (U1, K1))

5. Values in cross-cultural management: G.Hofstede framework (U2, K1)

6. Cross-cultural marketing (U2, K1))

1.G.Hofstede, Cultures and Organizations, Profile Books 2003

2.R.R.Gesteland. Cross-Cultural Business Behavior, Copenhagen Business School Press, 2006

3.G.P.Ferraro, The Cultural Dimension of International Business, Pearson Prentice Hall, 2006

4.R.D. Lewis, When Cultures Collide. Managing Successfully Across Cultures, Nicholas Brealey Publishing, London 2006

5.D.J.Hickson, D.S.Pugh, Management Worldwide. Distinctive Styles amid Globalization, Penguin Books, 2001

6.J.Mole, Mind Your Manners. Managing Business Cultures in the New Global Europe, Nicholas Brealey Publishing, London 2005

Written exam, case studies, presentations with slides

Criteria: activity during classes, level of knowledge, level of problem solving

1. Exam (3 theoretical questions and 2 case studies):

5 (bdb) - 91% - 100%

4+ (db+) - 81% - do 90%

4( db) - 71% - 80%,

3+ (dst.+) - 61% - 70%,

3 (dst)- 45% - 60%.

Exercises:

1.Case study – written answers as a result of teamwork:

5 (bdb) - answers include all necessary elements

4 (db) - answers include 80% of necessary content

3 (dst) - answers include 60% of necessary content

2. Activity in the class:

5 (bdb) - a student takes part in all discussions during classes

4 (db) - a student takes part in 50% of discussions during classes

3 (dst) - a student does not take part in discussions during classes

3. Presentation in teamwork, assessment made by the team:

5 (bdb) - a student is fully committed to the task, participates at

every stage of the work

4 (db) - a student is generally committed to the task, participates

at the most of the work stages

3 (dst) - a student commitment is minimal, participates at few

stages of the work