Language and linguistics today: Translating promotional and advertising materials

- at least B2-level competence in Polish, as the course covers English-Polish translation

przedmiot fakultatywny

Contact hours with teacher:

- participation in the seminar - 30 hrs

- individual contact with the teacher (Moodle, e-mail, office hours) - 10 hrs

Self-study hours:

- preparation for the test - 20 hrs

- preparation for classes and homework - 65 hrs

Altogether: 125 hrs (5 ECTS)

W1: The student knows approaches to translation of advertising materials, and selected translation strategies and related concepts. (K_W10)

The student

U1: is able to use selected translation tools to analyse the ST and find translation equivalents (K_U01)

U2: is capable of providing alternative Polish equivalents for English ST items typical of a given medium and text-type (for selected areas) (K_U19)

U3: is capable of providing alternative English equivalents for Polish ST items typical of a given medium and text-type (for selected areas) (K_U19)

The student

K1: is aware of the level of their knowledge and skills, understands the need for constant learning and is able to work and assume various roles in a team. (K_K01)

K2: is aware of the advantages and disadvantages of common translation strategies, and of the role of cultural adaptation on the reception of translated material (K_K05)

Expository teaching methods:

- participatory lecture

Exploratory teaching methods:

- seminar

- brainstorming

- opis
- wykład konwersatoryjny

- ćwiczeniowa
- laboratoryjna
- seminaryjna
- studium przypadku

- metody oparte na współpracy
- metody rozwijające refleksyjne myślenie
- metody wymiany i dyskusji

Seminar in Translation Studies, covering the introduction and key issues and challenges in translation of promotional and advertising materials, major approaches to translation of such texts and various strategies applied by translators in practice.

The course concerns translation of advertisements and related promotional materials. The topics will include the differences in Polish and English cultural and linguistic conventions, the profile of the target audience as well as a historical outline of Polish advertising discourse. Theoretical considerations will be accompanied by practical attempts to analyze and translate authentic texts.

Required reading

Chłopicki, Władysław i Jerzy Świątek. 2000. Angielski w polskiej reklamie. Warszawa: Wydawnictwo Naukowe PWN

Torresi, Ira. 2010. Translating promotional and advertising texts. Manchester: St. Jerome.

Assessment methods:

- graded final test (50%) - W1, U1, U2, U3

- graded home assignements and preparation for classes (25%) - W1

- participation in classes (25%) – U1, U2, U3, K1, K2

GRADED CREDIT:

fail- below 60 %

satisfactory- 60-69 %

satisfactory plus- 70-74 %

good – 75-84 %

good plus- 85-89 %

very good- 90 and above %